Don’t Tip Your Competitors on Twitter. Beat Them.

This is not only good for reporters but for businesses. Don’t let the competition get the edge on you. Instead take the edge and run with it so that you can stay on top and put your competitors in the dirt.

The Buttry Diary

You can’t get scooped because competition gets tipped to a story when you tweet about it. Your tweets already scooped the competition.

A Digital First engagement editor who’s been teaching colleagues how to use Twitter got these questions from a veteran reporter:

Thank you for helping me understand Twitter and how to use it. What I don’t get is: If we tweet where we are and what we’re doing, how do we keep the competition from making a few phone calls on a story we sat through a meeting to sift out and develop? Or they’re not at the fire, but I’m tweeting and now they know.

And if I give results on Twitter, why would they buy a paper to see the results of the game?

I thought Twitter was to draw readers to our paper. So this is a struggle.

This is classic print-centric thinking. The newspaper has…

View original post 2,383 more words

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